"Most of the
time common
stocks are
subject to
irrational and
excessive price
fluctuations in
both directions
as the
consequence of
the ingrained
tendency of most
people to
speculate or
gamble... to give
way to hope, fear
and greed"
Benjamin
Graham
Title: Author: Publisher: ISBN: Format: Category: Price:
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FEAR & GREED
PAULINE YONG
A&A Morning Glory Learning Sdn Bhd
978-983-42124-3-8
Paperback
Investing / Personal Finance
RM26.80
""Successful
investors tend to
be unemotional,
allowing the greed
of others to play
into their hands.
By having
confidence in their
own analysis and
judgment, they
respond to market
forces not with
blind emotion but
with calculated
reason."
Seth Klarman

FEAR AND GREED
What drives investor behaviour? We would all like to think we always
behave rationally but in reality we are often sway by emotions. Most
financial theory is based on the idea that everyone takes careful account
of all available information before making investment decisions.
However researchers have uncovered a surprisingly large amount of
evidence that this is not the case. Dozens of examples of irrational
behaviour and repeated errors in judgement have been documented in
academic studies.
This book gives plenty of examples of investment mistakes, and analyses
them from a Behavioural Finance perspective. Behavioural Finance is the
study of the influence of psychology on the behaviour of investors and
their subsequent effect on markets. It combines the discipline of
psychology and economics to explain why and how people make
irrational or illogical decisions when they make investment decisions.
While Fear and Greed targets intermediate investors and professionals,
beginners will benefit from this book tremendously through interesting
examples and researchers’ experiments.
You’ll learn how to:
o Master finance terminology and concepts
o Understand various mental biases in human
o Overcome your emotions while trading
o Invest like the investment gurus
o Think like the professional trader
o Profit in equity markets consistently
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