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In this section, we will look at the fundamental aspect of stock
investing. Let’s compare Stock A with Stock B.









Which stock is cheaper? If your answer is  Stock B , you need
investment lessons and you’ve come to the right place to learn
more about stock investing. As a stock investor, we don’t just look
at the stock price alone, we study the entire business of the stock
or the company that we are buying. For the above example, the
better choice would be Stock A, with lower PE ratio. However, PE
ratio is not the only criteria, please read on if you want to know
more.

How do we know which stock to buy?

I have come up with a simple acronym for you to follow: PRINCE
D

P
stands for         Price Earnings ratio, PE
R stands for         Returns on Equity, ROE
I stands for          Institutional support
N stands for        Net Tangible Assets, NTA
C stands for        Current Market Environmental Scan
E stands for         Earnings per Share Growth
D stands for        Dividend Yield


THE PRINCE D RULE















This is a simple criteria suitable for investors who have little or no
knowledge about stock investing. They are easy to follow. The
data can be obtained from our newspapers and the Bursa
Malaysia website at
www.klse.com.my.
Copyrights 2009 by A&A Morning Glory Learning Sdn Bhd. All Rights Reserved.
  Price
PE
Stock A
10
15
Stock B
5
25
P
Price Earnings Ratio
not more than 15 or the industry average
R
Return on Equity
at least 15 for the past 3-5 years
I
Institutional Buyers
stocks must be the favourites among
fundmanagers
N
Net Tangible Assets
share price should not be more than its NTA
C
Current Environmental
Scan
scan for any potential threats and
opportunities
E
Earnings Per Share
Growth
look  for significant EPS growth
     
D
Dividend Yield
at least 5% per year
Tip #3 - The PRINCE D Strategy